Do you fear your well-intentioned startup dream is about to crash down?
Get ready to break the failing startup cycle, get in control of your life, and start making progress as an ethical startup founder and innovator.
Does any of this sound like you?
You founded a startup. Perhaps you even created some others before.
You began your journey full of excitement and good intentions. You were not happy with how some things were in your life and wanted to run away from them. You sought more freedom to live and work on your terms. You wanted to learn and grow. You desired to innovate and build something unusual. You craved to have an impact and make a difference in this world. You wanted to act ethically.
You tried everything. You followed Lean Startup and all the “best practices.” You built canvases, did customer development, performed experiments, and built MVPs. Perhaps you even raised some capital.
You wanted to grow fast. Still, years have passed, and nothing has worked. You just gave up on your last project, and you feel on the edge of the abyss.
Now, you are about to run out of time and money. You went all-in. You sacrificed everything by leaving aside other areas and goals in your life, and now fear everything might have been for nothing.
You feel alone against the world, misunderstood, or even despised by your environment. You feel like you have grown a lot as an entrepreneur, but with little progress to show, to the eyes of others, you have done nothing other than losing time and money.
You feel burnt out and lost. You don’t know well what to do next. Reached this point, maybe you are desperately trying “just one more time.” Yet, you can’t find a plan you believe in. You might even be starting to consider giving up on your dream and getting back to your life.
Does any of this sound like you? Then, don´t worry. This book might help you.
Understand.
Break the hamster wheel, get in control of your life, and start making progress as an ethical startup founder and innovator.
Understand is for the well-intentioned startup founders who struggle to build successful projects that lead to the fulfilling lives they seek.
Written by Jose and Roberto Rodes, the people behind Intropreneurs, the book gives entrepreneurs the right foundations to understand themselves and their current situation, comprehend the noxious of the hyper-growth mindset, learn their options and discover a more honest and ethical path to help them make genuine progress in their lives.
Full of eye-opening insights Understand will help you stop running circles dragged by broken models and strategies which are not for you, gain clarity, get organized, and start confidently taking exciting steps and small victories that get you closer to the control of your life and work.
Meet the authors.
We’re a team of creative individuals genuinely interested in making tech entrepreneurship more honest, ethical and sustainable for the wellbeing of founders and our environment.
Jose Rodes
I am a lawyer and founder of Intropreneurs and Rodes&Jordá. I like to think, research, and create to help people solve complex problems.
Founder of Deeebbler and Wakeando, two e-commerce and education startups that were sadly frustrated. Now focused on moving other entrepreneurs to cultivate a lasting career by avoiding the system traps.
You can find me on Twitter.
Roberto Rodes
I’m a creator, product manager, software designer, engineer, and founder of Intropreneurs. I love to solve problems and to improve things through technology.
Ex-CTO at Facephi, founder of Deebbler and Wakeando, I’ve been over ten years designing, building, and marketing native and web software products.
You can find me on my personal website and on Twitter.
Break the failing startup cycle.
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