KICK-Start your business, without losing yourself in the process.
We don’t merely design new businesses. We create better lives. Unlike other alternatives, we help creators start projects at the service of their lives and their environment —and not the other way around. We help them understand the essential first to make smarter bets and become more sustainable and ethical in the long-term. We help them become increasingly free to do more of what intrinsically moves them —and less of what they’d rather not do.
Here are some ways in which we approach it.
Drive your next step.
Get strategic advice to move forward in the right direction, faster.
Being at an early phase is tough. You don’t know what you don’t know. You run in circles trying and looking for a magic formula that hopefully works for you. Still, you move full of uncertainty, continually second-guessing everything you do, and losing your precious time, energy, and money. If you’re “lucky,” you’ll likely get trapped in a profitable business that does not make you happy.
To avoid that fate, we help you make smart decisions to maintain the tension at bay, hold you onto the right track, and keep you from condemning your future.
Soon you’ll be crystal clear about what to do. You’ll have a bold strategy to follow and feel confident to move forward.
Find your North Star.
Find your why and choose who you are going to help first.
When you start your own business, it’s easy to get lost. You get crazy looking for an idea. You follow all the standard practices. You rely on Lean Startup, make customer discovery, perform experiments, build MVPs, pivot, and fail fast. You feel insecure and feel lost, shooting at the air in all directions. You may even be lucky but equally, end up in a place you don’t feel right with.
With us, everything starts from the inside. You start by looking for your own personal why. From there, you focus on a more concrete mission for your venture. Then, you narrow down further and identify who you are going to help first to drive your mission forward.
Soon you’ll stop running in circles. You’ll get on a route aligned with who you uniquely are. You’ll have specific rails for your life and business, long-term clarity, focus, and excitement on everything to come. You’ll move faster and more confidently (even if you need to pivot).
Discover the right opportunities.
Understand the status quo and identify gaps to help people make progress in their lives.
Discovering a problem worth solving and understanding it well is a real odyssey. You start with your awesome business idea. You do desk research and ask consumers what they want. You perform design sprints, create activity maps, and follow all the standard practices to discover and understand your potential customers. Yet, after a tremendous time and effort, you find you chose the wrong problem from the beginning. That’s when you get into a never-ending cycle of pivots, feeling increasingly exhausted and desperate.
However, with our help, following your North Star, we evaluate your current situation and assets. Then, we focus on researching and understanding demand and the world your audience operates in. With that knowledge, we finally identify the most promising and realistic opportunities to tackle first, given your current unique circumstances.
You’ll have promising opportunities to innovate. You’ll feel confident and excited to move forward. You’ll feel like “Yuhu! I’m finally in control of my own success!”
Get the right product shaped.
Design solution concepts, test them in the market, and prioritize what to build next.
Coming up with what solution to build is hard. You have one or several problems you believe are worth solving. Still, you don’t know which one to focus on and what solution to build. You want to start small but, without knowing how, things always end up getting too big.
To overcome this, we help you take different opportunities identified previously and shape several solution concepts with a manageable scope. Then we test them in the market to know which one to bet on next.
Soon you’ll know what product to build and have a compelling offer to pass to the next level.
Teach people (for good).
Increase your credibility, build an audience and connections in your space, and enhance your comprehension of the status quo.
Reaching potential customers is a daunting task. You run online and offline campaigns, do cold calling, attend events in your space, and try every kind of channel to reach potential customers. Somehow you feel spammy, and, still, nothing seems to be effective. And the worst of all: the effort only serves to drain your resources and get you out of the game faster. Despite the tremendous progress you make at a personal level, nothing remains, and you have no tangible progress to show.
Again, we follow your North Star, use the knowledge gained about the status quo, and leverage your genuine expertise. With that, we equip you with the power of a core narrative to communicate consistently.
You’ll quickly feel useful for people. Even before building a product, you’ll start feeling credible and recognized. You’ll have a close audience you’ll know even better. You’ll have durable channels to speak with them and become better connected with relevant people in your space. You’ll feel like you are finally making progress —for real.
Want to learn more?
If you are currently facing these or any other types of challenges in growing your new creation, then we can help.
To better understand how, please, get in touch with us.